Carmel Snow, legendary fashion editor, mixes with Hollywood and goes to the beach with Martin Munkacsi in 1933…

Martin Munkacsi, glass plate negatives, San Simeon, Carmel Snow, Marion Davies, Charlie Chaplin
Martin Munkacsi, glass plate negatives, San Simeon, Carmel Snow, Marion Davies, Charlie Chaplin

 In 1933, editor in chief Carmel Snow (who’d been a fashion editor at Vogue) brought photojournalist Martin Munkacsi to a windswept beach to shoot a swimwear spread. As the model ran toward the camera, Munkacsi took the picture that made fashion-magazine history. Until that moment, nearly all fashion was carefully staged on mannequin-like models in a studio. Snow’s buoyant spirit (she rarely slept or ate, although she had a lifelong love affair with the three-martini lunch) and wicked sense of adventure (she evaded customs by snipping the labels out of her Parisian couture) brought life to the pages of Bazaar.

Harper’s Bazaar: The Carmel Snow Years: 1933-57

Martin Munkacsi, 1933
Martin Munkacsi, 1933
Martin Munkacsi, 1933
Martin Munkacsi, 1933

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2 Comments

  1. June 22, 2015

    I love the photos as well as the way you situate them in history.

  2. Heather in Arles
    June 22, 2015

    Such a complete game-changer and one of my favorites. True, DV was too but I think that Ms. Snow’s contribution to fashion and fashion photography is underrated…

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