Discoverability, being the ability of books to connect with readers. I was recently reading an article on the method behind the blockbusting “Fifty Shades”, and while I was under the impression the trilogy was self-published at first, that’s not true. The books were picked up by a small company who couldn’t handle the huge demand, and in stepped Random House. The discoverability came much earlier, when Ms. James posted the work on a fan fiction site for the YA series […]

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