. . November 10, 1947, excerpt from an article by Winthrop Sargeant for LIFE MAGAZINE: The Cult of the Love Goddess in America The industrial machinery which communicates this interesting way of life [stardom] to American’s faithful moviegoers is vast and complex. The mere upkeep of a star like Rita Hayworth involves an unseen army including a dozen press agents, a staff of 30 or 40 make-up men, a half-dozen cameramen and photographic operators, a dozen couturiers and hair-dressers and […]

Categories: Culture, Design, Entertainment, fashion, Film, History, Hollywood, Humor, Los Angeles, Marriage, Movies, Photography, Relationships, Uncategorized • Tags: Doris Warner, Gilda, Harry Cohn, Harry M. Warner, Helen Hunt Columbia's chief hair stylist, Hollywood respects just two things notoriety and fear, Mrs. Harry Cohn, Orson Wells, Rita Hayworth, the cult of the love goddess in America, Winthrop Sargeant, yes siree no siree